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South Gippsland Shire Council working to create tourism brand for area


FAR REACHING: South Gippsland Shire Council’s Christine Legg and Danielle Todaro are promoting the region’s tourism gems.

WILSONS Promontory is at the heart of tourism in South Gippsland but it’s not all there is for people to see in the region.

That’s why South Gippsland Shire Council is working to create a tourism brand for the area and push towards another of the region’s unique offerings: agritourism.

“Agritourism is a big opportunity for South Gippsland. It’s an opportunity to grow and develop, and for businesses to leverage off,” council’s Renae Littlejohn said.

In addition to the mainstream beef, dairy and lamb of the industry, council will work with food businesses to showcase the region’s unique food and beverage producers, such as eateries, cideries, breweries, cheese makers, olive growers, truffle makers and honey growers.

Council recently ran a program for speciality food growers to discuss the challenges they face, such as storage of products and transporting them to markets. Workshops will also be held for tourism operators and business associations.

“We know that we have got so much to offer in tourism in South Gippsland and we want to move forward with the tourism industry to promote the region the best way that we can,” Ms Littlejohn said.

Now, council will embrace the new Gippsland brand developed by the region’s peak tourism group Destination Gippsland, but with a South Gippsland focus.

That brand will showcase the region’s food and wine experiences, in addition to hidden attractions such as historic towns and vineyards, beaches and alpine areas.

The branding will be underpinned by the brand pillars: world class sanctuaries, water lovers paradise, paddock and ocean to plate, local towns, and alpine inspired adventure.

Destination Gippsland will develop a logo, typography and imagery.

This will help promote the region through social media, printed material, digital display, trade shows and online video.

“We want people to come and stay longer and move around more, and through our new branding, we will be able to promote the area in a really positive way,” Ms Littlejohn said.

Short URL: http://thestar.com.au/?p=29793

Posted by on Aug 23 2019. Filed under Featured, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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