Tourism boost in sights
PAUL Ashton is bringing his tourism prowess to Gippsland.
The Berrys Creek man was recently elected to the board of directors at Destination Gippsland to help create a thriving tourism hub in the area.
“We cover a huge region from Phillip Island to Mallacoota,” he said.
“This is a tremendous opportunity.”
Destination Gippsland aims to boost regional tourism, increase visitor numbers and work with councils to deliver lasting social, economic and environmental benefits.
Mr Ashton aims to raise awareness of activities people can enjoy in Gippsland.
Koonwarra is well known for its food and Lakes Entrance is a lovely holiday spot. Bass Coast is popular for its beautiful beaches.
Mr Ashton has been in and out of the tourism scene for 25 years.
He was the general manager for Central Australia Tourism and CEO at the Southern Tasmania’s Regional Tourism Association.
He is now running his own event management and philanthropic consultancy business.
The next Destination Gippsland board meeting will happen in February, which will set the pace for 2015.
By Tayla Kershaw
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