College is safety winner

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College is safety winner

Top of the ideas: Mary MacKillop students Patrick Monaghan, Davern Goss and Alex Richmond with their winning storyboard advertisement design.

By Chris Brown

STUDENTS at Mary MacKillop College have come up with the best road safety television commercial in regional Victoria for 2009.
The 30 second community service announcement will be produced in Ballarat by Win Television, with students invited to attend.
It will be shown in regional areas before Christmas.
The Victorian Certificate of Applied Learning (VCAL) students chose to design a commercial focusing on drink driving with the tag line ‘how will you choose your travellers?…wisely’.
It plays on the double meaning of ‘traveller,’ which is getting alcohol ‘travellers’ from the bottle shop, and carrying passengers.
The commercial begins with a couple stopping at the bottle shop to buy drinks, then they pick up a few friends and it finishes with a surprise revelation.
At the end the tag line about wise choices is displayed in a bottle top.
The commercial is aimed at people between the ages of 16-25 years due to the high number of alcohol influenced accidents involving this age group.
It’s the first time Mary MacKillop has won the regional television commercial category in the RACV transmission competition after being a finalist many times.
The college won the radio category in 2007 with a service announcement about mobile phones and driving.
Students involved with this year’s project were Alex Richmond, Davern Goss, Patrick Monaghan, Michael Wilson, Eli Wood and Shannon Murray.
Gerard Martin and Mary Barrance were the teachers.
The project involved brainstorming, surveying other students, raising awareness about alcohol and driving, and a visit from Wonthaggi police education officer Brendan Horricks.
A trip to Etihad Stadium to learn more about road safety and workshop their ideas was held in May.
At this workshop Patrick volunteered to have make-up applied to show how crash injuries can be faked.
“It looked like she was just face painting,” he said.
“Once I saw it, she’d done a really good job with the bruising effect and the cut and I had one of these little blood tablets put in my mouth and you let it dissolve for a bit and then chew on it and it looked like blood.”
When the judges visited Leongatha to examine the Mary MacKillop proposal they were taken on a bus tour to the highway bottle shop, Nerrena Hall and the Leongatha cemetery.
Patrick emceed the journey.
“I talked about the storyboard and how we made it and how we came up with the idea,” he said.
“There’s a lot more drug and alcohol related deaths than just normal car accidents and those aged between 18 and 25 had the most deaths.”
Mr Martin said people close to Mary MacKillop college have been affected by road trauma.
“I can remember on a couple of occasions we’d devote some time to the advertisement and I’d come in and say, ‘guess what happened on the weekend? Some young person did this, this and this, and now they’re dead,’ ” he said.
The hope is someone will see this commercial and stay alive on the road.

Short URL: http://www.thestar.com.au/?p=76

Posted by Chris Brown on Sep 22 2009. Filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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