Leongatha business owners back Leongatha Proud campaign
TRADERS throughout Leongatha have given a thumbs up to The Star’s latest business boost initiative which kicked off on Monday.
The Leongatha Proud campaign has been embraced by more than 30 of the town’s key retailers.
Their staff will wear a new badge of honour as part of this year’s Leongatha Daffodil Festival and Community Expo.
The “Leongatha Proud” project will see 2000 badges handed out to businesses and Daffodil Festival volunteers which showcase the community spirit of the town.
The Star’s commercial manager Tony Giles is the man behind the project.
“A similar concept worked extremely well in Yarram a few years ago and we wanted to provide the same impetus for businesses here in Leongatha,” he said.
“The badges, featuring the words ‘Leongatha Proud’, have a daffodil over the top of the iconic Leongatha Memorial Hall and are in green and gold colours.
“We’re aiming to see hundreds of badges worn by business owners and their staff during the next two weeks, which will also encompass the four days of the Daffodil Festival.
“Leongatha businesses are rightly proud of their town and see the festival as a significant boost not only to their bottomline but also to the fabric of the town.
“I would also like to thank the Rosetti family for their support and ideas behind the Leongatha Proud project.
“It won’t just be business owners and staff wearing the badges over the next few weeks. Volunteers involved in any events at the festival will also be wearing them proudly pinned to their chests.”
New Leongatha Business Association president Anthony Walls thanked The Star newspaper for the great initiative.
“It will be great to see everyone wearing these badges during the festival to show we are truly proud of our town,” Mr Walls said.
This year’s Daffodil festival will be held from Friday, August 30 until Sunday, September 1.
Highlights include the 63rd Annual Daffodil and Floral Show, the 43rd annual Leongatha Art and Photography Show and a massive Leongatha Street Festival along Bair Street on the Saturday.
The Star is going all out to promote this year’s events with two weeks of features.
The first is featured today.
The Star will also run a competition offering a $500 Star gift card for a lucky shopper who purchases goods at any of the Leongatha Proud outlets.
As well, retailers have added to the prize bounty and a number of prize draws will be made alongside the big $500 prize.
Competition winners will be published in our September 3 edition.
Watch out for The Star Daffodil Festival feature which will dominate The Star’s August 27 edition.
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Posted by Tayla Kershaw on Aug 23 2019. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
