Lights, camera, action in Korumburra

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Lights, camera, action in Korumburra

 

KORUMBURRA was dazzled by a film crew and cameras on Wednesday as it became the site for the new Nissan Australia television ad.

Location scouts selected the beautiful, winding Korumburra-Warragul Road for the driving footage, which will be aired on March16.

A cornfield in Lardner Park and a sequence with cows in Warragul will also be featured.

“You do a lot planning and work on the concept and development,” Nissan Australia’s brand marketing specialist Nancy Del Monaco said.

“When you arrive on set, it’s exciting to see all those drawings come together and become a reality. It’s a feeling that never gets old.”

The Korumburra-Warragul Road was suitable to show off the new Nissan X-Trail’s off road capability and promote the concept that it’s not just an urban car, but a rural family car.

The ad targets families who like to go on adventures on the weekends and need space for things such as bikes, picnics or the family dog.

Tony Rogers directed the ad. He was the director of television series Wilfred and aimed to add humour to the footage.

Police cars were on hand to keep motorists safe and direct oncoming traffic. Traffic was significantly slowed down and patrol cars travelled in front and behind the model car.

Dealerships will launch the car this week. The ad will be aired nationally next week.

Nissan family: Rik Brown (father), Sienna Keane (daughter), Jessica Gower (mother) and Oscar Azzarone (son) were casted as the featured family in the new Nissan X-Trail ad filmed in Korumburra on Wednesday.

Nissan family: Rik Brown (father), Sienna Keane (daughter), Jessica Gower (mother) and Oscar Azzarone (son) were casted as the featured family in the new Nissan X-Trail ad filmed in Korumburra on Wednesday.

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Posted by on Mar 12 2014. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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